Generation X
Born: 1966-1980
Age in 2015: 35 to 50
Current Indian Population: 40 million (Approx)
Gen Xers are arguably the best educated generation with approx 30% obtaining a bachelor’s degree or higher. With that education and a growing maturity they formed families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.
Gen X is more open to diversity and has learnt to embrace differences such as religion, sexual orientation, class, race and ethnicity.
Known as the generation with the lowest voting participation rate of any generation, Gen X is “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”.Gen X is sometimes referred to as the “lost” generation and is often characterized by high levels of skepticism, “what’s in it for me” attitudes.
Generation Y
Born: 1981-2000
Age in 2015: 15-34
Current Indian Population: 55 million (Approx)
Referred as the Millennial Generation, or simply Millennials. Generation Y has been shaped by the technological revolution that occurred throughout their youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA. Equipped with latest technology and gadgets, such as smart Phones, laptops and tablets, Generation Y is online and connected 24/7, 365 days a year. Many Millennials grew up seeing their Generation X parents working day and night doing stressful corporate jobs, which has shaped their own views on the workforce and the need for work-life balance.
Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet,etc.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
Gen Y kids often raised in dual income or single parent families have been more involved in family purchases,everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.
Generation Z
Born: 2001-2015
Age in 2013: 0-14
Current Indian Population: 15 million and growing rapidly
While we don’t know much about Gen Z yet.We know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction.
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.
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