Indian Products - Foreign Names

Name Matters! Name of the person. Name of the company. Name of the college. Everything is just but a name. You are known by that one thing which brings up the imagery of the live thing just from the name. Hence there is so much of research happening on what names to be given to the kids, to the website, to the domains, to the product and so on. 

Whenever we buy anything what do we look for? Brand name. Yes, we look for our favorite brand. Trust, quality, image, promises, and glamour – we see all of these things in our favorite brand and we are deeply loyal to these brands. There are many Indian brands which enjoy tremendous brand recognition, have huge brand loyal customers and a lion’s share of market. This is a competitive world, survival of the fittest and toughest and never dies attitude is needed for survival and for profitability too. To survive in this market, many companys have adopted  a simple strategy.
To Impress an Indian, talk in Hindi if you are a foreigner or talk in English if you are an Indian. 

Indian consumer has a mindset that whatever sounds English is better than the Indian counterpart of it. The success of all the Indian companies lies in it up to some extend, this doesn't mean their products were bad but surely means that their names helped them a lot on the way, be it Godrej, Reliance, Videocon, Hero,  or Tata. Though they sound familiar to us now,in the starting days they were thought as foreign brands.

This also can be seen in the failure of many Indian good quality products such as Vicco, Miswak, Hamam or Medimix for that matter. Though they are fairly marketed and quite a success but when you compare them with their foreign counterpart, they are next to nothing in terms of market share. You yourself can see how Nirma was taken over by Surf Excel and Tide in these days. 

In the FMCG markets, you will have to give the customer what he wants or you will have to make your product wanted, no matter how bad it is. So naming the product is the process of making your product WANTED in Indian market. 

This nerve of Indian Customer is expertly identified by the expert marketers in big organisations hence the new Indian products have English names.

List of few Indian Brands having Foreign names. 
1.  Van Heusen
2.  Allen Solly
3. HDFC
4. CCD
5. Kwality Wall's
6. Royal Enfield
7. Old monk
8. Louis Phillipe
9. Lakme 
10. Airtel


Keeping an English name helps many other aspects.

1. The same product can be sold in international markets without having to spend more on creation of the marketing collateral for the new name.
2.  Reduction of redundant costs. And for that reason, now ads are coming with multi-geography subjects in the commercials and not just Indians featuring in them.
3. Indian names are hard to pronounce by people in international geographies. Hence English names.
4. Indians are biased towards American stuff. And it makes total business sense to go with the tide rather than trying to stand up with a Hindi name. Your purpose is to sell and do business not solve a nomenclature riddle.

I guess this is it.. WE LOVE WHATEVER IS ENGLISH.